KIA

    STINGER TAKEOVER OF WATERLOO STATION


    Case study video
    As part of Stinger’s 2018 launch, we created one of Kia’s biggest ever marketing activations. Kia took over Waterloo Station with platform banners, digital posters, floor stickers and a stand where commuters could ‘drive’ the car with help from a VR headset. They could also win a track day at Silverstone.
     

    360° Campaign

      All the assets were created in-house, including video editing and animation, and Kia loved the look so much that we extended it into TV idents that we made to support Kia’s sponsorship of cricket coverage on Sky.

     
    DELIVERABLES