ALZHEIMER'S RESEARCH UK

    the day shazam forgot


    Case study video
    Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects the elderly. The truth is, there are over 40,000 people under 65 living with dementia in the UK.
    To connect with a younger audience and educate them about the effects of Alzheimer’s, we partnered with Shazam and made the app act like it was suffering from this debilitating disease – forgetting even the most popular songs.
    In just a few hours, the campaign generated over 2 million impressions, and over 5,000 visitors to the Alzheimer’s Research UK donation page.
     
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